Friday, April 17, 2009

Cool Use of a super small insignificant Web Banner Space - Collapse Window, Burger King by CP+B

http://www.cpbgroup.com/awards/2009/ca/banners/collapse.html
You people better appreciate the image above
it was cut from a link, pasted onto microsoft PAINT, and cropped after 30 minutes of correspondence with Rudy (thanks rudy!) over MSN messenger on how to crop away the white background.

This was after an hour researching about the alleged Snipping Tool function available on Vista. Apparently you can 'unlock' this function via the Control Panel. I didn't find it.

Which led to another hour googling 'WHERE IS MY SNIPPING TOOL'.

Anyway, back to today's Ad of the day.

The good people at Crispon, Porter + Bogusky are definitely another buncha dudes who know how to show a brand a good time. Their subject? Burger King. From massive integrated campaigns (Burger King PS2 Games?), to cutting edge websites (anyone remember the Subservient Chicken? Shame on you! Google it), to creating random ideas that're relevant to the product - a Whopper perfume for example, and a worldwide taste test for Whopper vs a Big Mac featuring people from parts of the world who've never seen or tasted a burger in their life!... they definitely are the cooler cousin of McDonald's.

So cool that in fact, not even the smallest of ad spaces or the most restrictive of advertising (movie tie-ups) can stop them! I don't need to say much, except, yeah the fake article on this link is also quite entertaining.

Click on this link. And remember... DO NOT GRAB THE BURGER!



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