Gotta love the people at Droga5
They really know how to have fun
This is a campaign for what i presume is a prepaid telco provider called NET10.
You can check out their super-funny cartoon webisodes featuring a League of Evil here -
What's more Evil than the most dangerously hilarious collection of evil-doers?
Your evil cellphone company of course!
On the flipside
They have a documentary-like campaign featuring a bunch of the most lifeless i mean selfless individuals on earth
who would harm these gentle folk with noble intentions?
Your evil cellphone company of course!
Droga once said in an interview that he loved to deal with the darker side of humanity
the frailties and weaknesses
it's by exposing these emotional truths that you open yourself (your brand) up to the public
Also.
Not many brands are ballsy enough to embrace that fact
making the brands who do (the ones Droga5 work on), stand out all the better
Imagine selling a local telco client that line... NO EVIL
chances are, they'll probably say 'don't la use the word evil... let's say... ALL GOOD'
okay... so you might have the Justice League of America, a buncha do gooders... and the only thing that can do GOODER is.... YOUR CELLPHONE COMPANY...
see how that might've turned out?
chest thumping. and totally unconvincing.
Droga's right. We've got to explore our own fears, frailties and humanity
and by finding the strength to be weak, open ourselves up for our customers to embrace the poor weeping child of a brand that we have
(please buy me... please... )
so check it out... the winner of the Cool Use of Evil Villains Award, NO EVIL by Droga5
Love this campaign. Love pretty much anything from Droga 5. Go check out their case study on http://www.droga5.com/
ReplyDeleteI particularly like The Great Schlep and The Million project case studies. Awesome. The Great Schlep is a small but crucial campaign that helped President Obama gain voters in Florida (that was the only state that would make a difference in his presidency election).
The Million project tapped on an obvious but real insight about the kids in America, and how using this insight of technology appeal to encourage kids to not only attend but do well in school.
I'm rambling but yeah, love the work. Wish we could do some.