Smart use of ambient media
usually the domain of JWT KL
They've been building a steady reputation throughout the years with some mind-fuck style creatives at the award shows - Missile car for one and last year's optical illusion-esque Scott's tissue poster campaign.
Publicis also has a 'tear in reality' ambient which I thought was totally mind-fuck and deserved a little more than a coupla shortlists
Vitruvio Leo Burnett in Spain aren't pushovers too
with this campaign for Leica. Proposition's pretty obvious - Optical Zoom.
Definitely a great use of the ambient. And so campaignable as well. The above are just 3 of a many incarnations of it.
Gold at the Art Director's Club of Europe Awards
nuff said.
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