So everyone in the world has started an award show
Why not me.
So there's always a 'best of...' category
But I think so many interesting entries get lost in the finalists page
I like to start scrutinising work via the shortlists before the winners are announced
And of course, there can never be a 'best of...' because that makes everyone else bitter
'who the hell are you to decide if it's the best! Oh of course, you're the judge! Well MINE'S the best and if it ain't then you're just biased because of....'
sorry the ghost of Neil French took over for a bit... down! DOWN you selfish self-serving devil!
Onto the review
Tonight's insomniacal award, cool use of integration goes to 'UN Voices' by Saatchis Sydney!
even found their award entry page, which deserves an art direction award for simplicity and clarity itself -
Refreshing, coming from a region and a network that's known for fantastically fraudulent creative work...
UN Voices is a campaign that combines the integration of mobile phone and poster. You take a photo of the subject's mouth, send UN Nations an MMS and you get to hear their story. Beyond that i'm not sure what the action phase would be for the consumer, but the experience in itself is genuinely novel. At least it's pushing boundries of media, rather than winning through their conventional 'poster & print' domination.
Saatchi. I'm scared of you guys again. Not because of Poster best of shows. But because of the above. And that's why tonight's insomniacal award goes to you guys for UN Voices. Good job... good job.
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