Rant & Roll 6 : Ideas Exist Outside

Up.
Don't need no links. Just go google it. Better yet catch the movie.
Signs.
http://www.youtube.com/watch?v=uy0HNWto0UY

The House of Small Cubes
http://vodpod.com/watch/1418143-the-house-of-small-cubes-la-maison-en-petits-cubes

I've been having a very existentialist week
Probably attribute it to the hectic work schedule
combined with the hallucinatory state of being in and out of fever
and losing at scrabble (resoundingly) to my senior writer
and his art director
and watching a great campaign being built before your eyes
(petty i know, but i'm jealously competitive that way)
and having to juggle my 2nd week on the job as a new husband
and enduring middle-management flak (i know, it's lonely at the semi-top)
and acclimatizing to my newly renovated office and workdesk
and having my annual introversions which coincides with the kancils
(are we better off than last year creative standards-wise?)
and feeling like clients use us as dildos for creative masturbations

Funny how i always use work as a salve for my wounds
If you're down, drown yourself in what you love to do
If work's down, drown yourself in some other end of the advertising pool

But you know what?
Sometimes you've just got to get out of the proverbial pool, and take a dip into the ocean

Because Ideas Exist on the Outside.
They exist beyond finding 'that one insight that's so valuable'
They exist beyond 'what do consumers want and need?'
They exist beyond 'that one tagline that rules them all'

UP - is the most refreshing piece of storytelling i've experienced this year. It put a smile and re-wet my contact lenses in the cinema.

SIGNS - a simple piece of storytelling. no verbal dialogue. and yet so much is said. the most amazing thing? it's from an ad agency. Publicis Mojo. I love them.

HOUSE OF SMALL CUBES - poignant piano piece plays the protagonist poetically through the most precious memories of his life.

I'm sure there are more examples out there in the world. But right now, the above three reminds me of one of the most important aspects of addressing the greatest fear of the creative person.

The fear? Not having any more ideas.
The address? Definitely not your advertising agency's.