When no one's at the bus stop
When someone's at the bus stop.
Photos from adland.tv
It's tough going at the outdoor categories at cannes
most of the ads are game changers.
i find the media category all the more refreshing
i wonder if the media people in other countries are scary creative
did they think up all those stuff?
or did the creatives force their hand and made their job even more challenging to change the game?
6 categories into the outdoor shortlists
the only notable was a very well art directed perrier billboard from ogilvy paris
and a dopey billboard campaign featuring americans climbing the mexican border to break into mexico for some sol beer
not exactly what i was looking for
a lot of the shortlists were also not google-able
i really wish cannes would just show the shortlisted work as well
anyway
i don't think this Osram bus stop won anything
it might've been too deceptively simple as an idea
but i thought it was a fantastic way to communicate Osram's committment to the environment
and a simple community message, 'use electricity when you need it'
nice and simple
once again, another saatchi's office puts a smile on my face
i just might be a closet fan after all.
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