Cool Use of YOUR NECK AT THE CINEMA by TBWA Germany for Nissan Micra

Photo from theinspirationroom.com

Alright

Interactive cinema ad

And one that only requires the audiences full attention

Nissan Micra, now with a sun roof

What better way than to have a captive audience in a dark room already tuning their eyes towards some commercials before the movies

Here's a smart inexpensive way to show that you don't need an epic 2 minute commercial to wow cinema audiences

Why compete with the movie itself, when you can simply switch their attention upwards?

Very smart use of media

For full writeup, check out the posting at http://theinspirationroom.com/daily/2009/nissan-convertible-experience-on-cinema-ceiling/

I like the inspiration room

at least it doesn't take your ideas without your permission

and make people subscribe to view it, like coloribus.

how the hell did they SEO their way to the top of every ad search damnit!

Back to the ad.

Yes a truly convertible experience.