Visual ripped from bestadsontv.comread the case study here: http://www.bestadsontv.com/outdoor_details.php?id=15239
It's a shortlist at Cannes.
But it doesn't matter because it's Gold at the sales generation category
at the 2008 RSVP Awards (i think it's the NZ version of Malaysia's DMAM)
that means results.
But going beyond results
is the innovation of the idea
they used live virii (plural of virus i think) that 'cultivated' in the course of a few days to create a message out of it.
personally i think they used bacteria instead, but oh well... they're all microscopic and all anyway
hang on... maybe some judge mentioned that only bacteria could be cultivated at judging...
killjoy.
Anyway,
How freakin awesome is that.
and talk about targeted.
IT managers. Well they stay holed up in their server rooms all day.
What else are they gonna do but germinate, or watch a DM pack do likewise anyway?
Nice.
I think it was a student entry for something.
and they got hired to do this up for real.
The full synopsis is on the cannes shortlist (again, a pity) link:
Good job y&r aukland
NZ and OZ are really representin' this year.
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