Cool Use of CLIENT AND AGENCY PARTNERSHIP by Juniper Park for SunChips

www.juniperpark.com

First off. Let me start with the agency.

I absolutely love the name and logo. And what they stand for.

It's a sub-agency for BBDO

They were set up to be involved in their client, Frito-Lay's product portfolio

in short. The creative team gets to get involved from product development stage

The product - SunChips

Proposition - It's the Prius of the Frito-lay snackfood range

What the fuck's a Prius? - it's the Standard in eco-hybrid cars

The big idea - Live Brightly

Actually i don't know if this campaign won anything at Cannes cause i'm still browsing the shortlists and chanced upon an entry for their print work

Lion or not. It's an award and wish-i-had-done in my books.

Here's why.

You wanna talk about integration?

Here's integration for you!

1. Product - The packaging is biodegradable. The chips are made in a solar-powered plant for god's sake!

2. Outdoor - Uses the sun to stencil out the brand (ok so it only works during lunchtimes)

3. Press - I don't know how. But they actually used invisible-ink like technology for the press ad. You need to hold it to the sun to be able to read it. Maybe it's just printed on the back in reverse. But according to designtaxi.com it's a 'first-of-its-kind-interactive-technology'

4. SunChips.com - In line with the idea of 'Living Brightly', Sunchips.com is a place where people can learn about the benefits of Solar energy and simple steps to harnessing the sun and making the world a better place.

5. Web TV commercial - fairly straightforward. but well executed.

Clearly a good start. Probably got dwarfed amidst the Earth Hour / Million Project / The Big Shlep hype at Cannes.

In humble Canada, however. A dragon lies sleeping. If they continue the good work, they could be the next Droga5. Good effort. Looking forward to more great stuff from Juniper Park.

For entire case study, click http://www.juniperpark.com/our_work/sunchips.html