(Image from Guardian.co.uk)
Nope.
Channel 4 isn't a cool new advertising agency
Cannel 4 is... Channel 4! On BBC
So web advocates beware
TV is very much alive
and there are some very smart, savvy and obviously super well-coordinated super-humans in there
How else can they pull off a super ballsy effort such as this.
Imagine that we were in a brainstorm, and we work in a TV channel instead of an ad agency
You draw questions, based on the experiences from work.
You would ask, 'When was the last time we showed something really cool on the news?'
And if you take away the floods, F1 crashes, fires, rioting and homeless people from the largest consumerist country, probably nothing.
Now that's a great place to start a brainstorm.
Next question... 'We've seen live news updates from around the world... why is it that we haven't seen any live advertising, besides the stereotypical hollywood scene of a douchebag with a home-made banner with 'HI MOM WE'RE ON TV' on it?'
Sometimes, you just gotta ask the right questions.
Something i'll try and employ at work.
So there. The low-down. 'Difficult is worth doing'
It's a message that's better off for Bugatti, Lambo or if you stretch it... a Lexus.
Lo and behold, of course Honda UK, who's been kicking ass as far as advertising campaigns are concerned, continues to be the coolest cat of all.
There was Honda Cog. Grrr. And now, Difficult is worth doing. An ad campaign strategy that reflects its brand persona, without ever showing the product - in the most conventional sense. (Honda Cog literally showed every part of the car, and Grrr met every automobile manufacturer's mandatory of 'showing my product in every frame of the commercial)
So here it is. The world's first commercial, filmed and aired LIVE during an ad break.
The feat itself was phenomenal.
The fact that they pulled it off, of course generated news throughout the UK and indeed spread worldwide via the web. (okay web fans, wipe that smirk off your faces... the bottom line is, you and TV gotta be friends now right? no elitist bigotry goin around)
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