Wednesday, May 6, 2009

Cool Use of JAPANESE CHICKS by BBH Asia Pac for Japan Axe


http://202.218.121.130/2008/axewakeupservice/en/

My copywriter/homeboy Alexis always likes to use the phrase 'blurring the lines between realities'
And the above is a pretty darn good example of how

Axe = Sex
The web's full of sex anyway
how else can you utilise digital in a way that stands out in the land of JAV Queens

The solution?
Get them to give you a wake up call

watch the video
get amazed as BBH 'blurs the lines between realities' when the a virtual video call happens while you're gawking at them jap chicks.

as far as submission websites go
the link is also a pretty good example of how you can keep it clean, concise and still retain the essence of your idea
so check it out peeps

http://202.218.121.130/2008/axewakeupservice/en/

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