It's been a while since the last posts
maybe it's cause i've been busy
maybe it's cause i've been too preoccupied with more quality content in front of a monitor screen like Mass Effect 2 / Dragon Age / Bad Company 2
But every once so often
And i do agree that quality is the best kind of quantity
Something pops up on your hyperlink that really puts the HYPER in the Link
(Ok yeah lame. I need to start practicing or stop pretending to be in my twenties more often)
Anyway. Yes. This totally blew my mind.
I know it's quite a few months old and i've been meaning to twit, sorry blog about it
but life got in the way
UNTIL NOW.
THE POWER OF CONSUMER-GENERATED-CONTENT
We've all been there before
We've all attempted it or tried to (we're actually in the midst of something that we hope can match a fraction of the awesomeness of what i'm about to show you)
We've all been suckered into wasting our time loading faces on certain photos
The most infectious being that 60s college yearbook app website
yearbookyourself! that's pretty good right?
This makes the yearbookyourself experience look like porridge.
Enough of my verbal diarrhea
check out the awesomeness by clicking on the word awesomeness right here!
Ok let me calm the hype and be rationale about what i love about this.
Is it absolutely the future of entertainment? yes.
In a few years, if i dont' get a choice on deciding how a TV commercial ends, then it ain't a TV commercial at all!
Is it absolutely the death of tv commercials and the film industry in general? no.
The web is another media for storytellers to spin their tale. The colour tv killed the black & white tv, but it's an evolution, not a darwinian case of media extinction them naysayers (who incidentally make millions of predicting bullshit they call trends) make it to be.
Is it immersive, interactive and thoroughly infectious in nature? Fuck yeah.
The last time i got this excited, was when i was 14 and found a usable name and password for all-platinum access to a porn site.
Functionally you can twit and facebook about it, if you wish.
But really, i think this campaign can't be measured (well just like advertising in general, nothing has changed after all) because of the word-of-mouth/chat it generates.
Everyone's a closet megalomaniac
and that is why everyone will try this website once
because it's just awesome
and it makes you awesome
so you'll want to tell people how awesome you are
nuff said.
And to cap it off.
A little self gratification of self-awesomeness.
My own million dollar TV campaign
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