It's 12:48AM on a Monday morning.
Two weekends we've been prepping a brand plan for our client.
The signs are good, fingers crossed.
You hope, pray and above all you believe.
You believe that your campaign can achieve some sort of awesomeness
The point is
There's got to be a point to all this madness
If you think it's a job
Then you really shouldn't be here
Otherwise you'll probably hate a huge part of your life
Given the amount of time you spend.
Sometimes.
A great campaign comes along
and it lifts your spirits
it pushes you on
it calls out to you...
The Nike Chalkbot campaign is something like that.
In short
It's a consumer-generated-campaign using social media like twitter to send messages of hope directly to an automated chalkbot
it will write all your messages along the road
where Lance Armstrong and his band of volunteers will ride for cancer
urged on by your messages.
Click on this link to see what it's about
It's about doing great work
It's about staying late nights
It's about believing in yourself
and
It's about believing that one day you'll do something as awesome as the Nike Chalkbot.
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