Kancil hater: defined as a creative that despises the local award show for its obvious big-agency bigotry. unfortunately has not won anything yet. rightfully or wrongfully, award-winning creatives scoff at their opinions as those of, 'sour grapes'
we'll call him sourgrapes.
Kancil hater II: defined as a creative that despises the local award show for its obvious inclusion of individuals deemed 'not worthy' to grace the judging panel at the Kancils. rightfully or wrongfully, creatives who're devoted to being professionals scoff at their opinions as those of, 'scammers'
we'll call him err...
scammer.
scammer.
Please remember the above two characters, as i'll be conducting a seance to conjure their despicable spirits to write this blog post...
nomnomnom
.
.
.
*conjured!*
sourgrapes:
'It all started when someone thought it would be a great idea to reward creatives who're creative
everybody gets inspired by the winning work
we go home and feel sorry for ourselves
and the next day we give them the finger and drown ourselves in work
vowing to go up on stage, and be the victor instead!
And then someone thought
fuck it, rules are rules, let's find a way to beat them
and every creative person said, 'hey... they can do it... so can we!'
and so everyone started doing it'
scammer:
'Honestly.
It's fine.
Rules are meant to be broken.
Initiatives are just that - an agency 'initiative' to help put our money where our mouth is.
If we believe in the idea so much, let's see how effective it is and run it anyway mister client!'
sourgrapes cuts in...
'And then someone thought
fuck it, rules are rules, let's find a way to beat them
this time, let's just run ads for award shows.
let's not even bother if it's good for the clients, it's good for us!
hell let's leave the business to the suits, we're creatives, we should be winning awards
what? is this a promo ad? fuck it, get it over with and give me 50 award-winning print ads instead
not enough entries?! wtf people you call yourselves creatives?! tell you what, let's close the office for 3 months, and win some motherfucking awards.'
scammer interjects:
'if you're a fashion designer.
the clothes that you make for the runway are just that - for the fashion show
it's meant to awe, inspire and let everyone see how 'creative' you are
and that is how awards should be viewed as
a place to showcase your creativity.
the runway clothes never get made on the production line.
people go there to buy their insanely overpriced jeans and tshirts because of the brand
because it's creative!'
scammer sourgrapes speak at the same time:
'so you know what?
the scam VS non-scam thing isn't an issue
it's a matter of priorities.
when it's fashion runway time, showoff your haute
when it's the fashion sale time, make sure you have great clothes that sell!
fashion designers rarely compete in award shows
yet they're world famous marques
known for their creativity
it's a highly competitive industry
but hugo boss stands proudly next to gucci next to hilfiger next to versace
they all make ridiculous clothes that nobody would wear at fashion runways
a little like 'initiatives' that only judges appreciate
but they make really nice tailored, functional and stylish daily wear for their customers as well
that's what keeps the business moving'
sourgrapes distracts scammer with a buncha shiny pencils, and grabs hold of the keyboard:
'things get awry when lose their priorities
the awards get to their heads
winning is great
but acting like a real winner takes a lot more than trophies
ooooyes i envy saatchi & saatchi
a company that actually fired their founders
or rather, maybe maurice and charles left because the agency no longer stood for anything but their surnames on the door?'
COMMERCIAL BREAK
read this article, if you haven't already:
'remember kancil hater! it's just a difference in opinion of two very respectable agencies. It's a free country. We can choose to, or not to enter! We just feel like we owe it to the people to explain why.'
And now, read this one posted a few days later
And now, read this one posted a few days laterscammer:
'screw the kancils. i don't want my work defiled by a bunch of unranked unknowns. If they haven't won any awards, how dare they judge my work to be inferior to theirs. If they like real work so much, go back and do their promo ads la!'
sourgrapes:
'you think that's bad! hah! i knew this day would come! it's karma i tell you! Even the One Show is on to you!'
sourgrapes:'The One Show gave us a merit for our efforts this year.
But it's a merit i shall gold-plate just because of their sheer effort and intention to crack down on scams. It's a little bit like handing Chelsea that 2-transfer-ban for poaching someone. But enough about that, read all about it here http://bit.ly/E9BOa
scammer wasn't convinced, so sourgrapes pulled out the above poster.it's not worthy of a bigger photo
so see the ad here http://bit.ly/6GRk3
sourgrapes:' you all die lorrr.... scam la scam some more'
scammer:
'whatever man.. you're a scammer yourself'
read all about their exchanges, they go by various acronyms on the Verbal Assailant forum
but they're actually the same people.
Check out the very entertaining verbal assailant forum here:
and
to Kancil Hater I and II
it's funny that you're actually both sides of the same coin
a coin that the client will either keep in his pocket
or throw away at the beggar down the street
i have more parting words
but i'll let my good friend below speak about some 'hater' problem he encounters
scammer:
'hey, i'm gonna do a viral just like this one!'
this is so funny. I think Joe Hasham would be interested to turn this into a play. A play for the opening night at the Kancils.
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