They're pretty grumpy because of it.
Sure we don't mind doing decks, that's because setting up the sales pitch is part of the fun.
Also, they don't mind creatives speaking in straight-up, simple language
Recently there's been a huge debate of what the role of a strat planner is
And it's pretty funny when you put 3 strat planners on that subject
it gets more and more confusing.
Let's see...
From Strat Planner 1 -
wtf does it even mean.
well not to worry, we have 3 strat planners right? Let's see if this one can explain it better. Here's the chart she pulled out.
The Butterfly?
Like seriously man.
Sometimes i think agencies just have nothing else better to do
MD 'How do we milk more out of the clients?'
Strat Director 'I know, how about we charge clients for common sense. Let's call it... The Butterfly!'
Meh.
Two down. One to go. Let's see what she replies with.
I'm not holding my breath no more.
The Karmic Customer wheel.
Like phoar.
I don't know man.
Strats should just be a way to explain in common sense, the Big Idea
Since every strat planner and ad agency in the world wants to come up with their own chart
Maybe they should look at the purpose of coming up with the charts in the first place
Strategically, proposing charts on what strat decks are, are off strat to start with.
What we need is a simple, processed workflow of when strat is needed.
Lest we forget, why the heck we're doing strat in the first place.
Everyone's got a chart.
I was too lazy to comment.
So i just did one of my own, nobody has emailed me back since.
I think that's good news.
